PDF on the Web: Best Practices

Once in a while we face the question: should I publish my content as a downloadable PDF or as a web page?

The question is not new (I peg it to the mid-90s when both the PDF and Netscape's browser were born). Twenty plus years later we're still wondering. So which is better? It depends.

PDFs are great for printing documents with complex layouts and precise formatting. That's it.