How We Used a Meta Tag Strategy and Drupal to Look Our Best on Social Media

The new princeton.edu uses big, beautiful images to tell our story, a substantial change from the walls of text we presented on the old site. Every news article can have a cover image that helps tell a story. We reuse this image in other places (for example, as a teaser in article lists), and we wondered how we can leverage this image and other important content in social media to make our posts look better and more consistent.