On Pictures, Scrolling and Why the Redesign Looks the Way it Does

The first reaction visitors have to the new princeton.edu is how different it looks. Pages on the new site are filled with lots of big, bold images and the pages themselves are deep. The old site is very much the opposite of that: content is densely packed mix of text and links. Here's a comment we received that sums up changes to the home page:

"The new version provides far fewer links and displays merely one news story picture that takes up almost the whole screen! One has to scroll way down to reach everything else."